In 2006 I published an online newsletter for channel managers, called Channel Management. At the time I was the Regional Sales Manager for Canada and the East USA for Blueroads, a channel management software vendor that offered channel CRM as a service. It was an exciting time and industry to participate in. Unfortunately, the Board of Directors did not like the direction that the CEO was taking the company in, and decided to make some serious changes to the sales model and management team. As a result, I was let go as were the other sales managers. I made some new friends, learned a lot, and still maintain relationships with many of the people whom I met in the short time at the company.
One of the more interesting folks I have stayed in touch with is Axel Schultze, who was the founder and CEO of Blueroads. Since then, he has published a few blogs, written a book, started an organization and also kicked off a couple of new companies. He is a true advocate of software-as-a-service, and sincerely believes that it is the best way to interact electronically between sales channel partners. I will post more about Axel in an upcoming post.
Some people have been asking me what I have been doing since the Blueroads days. You can read more about my professional life at LinkedIn.
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